Channel 7 News featured Super Rewards in an exclusive interview – which accelerated our launch, and generated further Super Rewards news reviews. This was an incredibly exciting news review for the Super Rewards team, and also for our customer who was interviewed for the segment. Channel 7 News did an excellent job in explaining the (very simple) Super Rewards concept. They also gave a guide as to how much you could earn through Super Rewards based on the average spend of households.
As it turns out, the Channel 7 News interview was just the beginning of a wave of news reviews on Super Rewards. Yahoo Finance wrote how much extra Super Rewards could add to your retirement. Yahoo Finance wrote through the lens of gender equality, particularly with women taking time out of the workforce to raise children.
Nestegg’s news review of the launch was in the context of how, with Super Rewards, the simple act of purchasing groceries can top up your super. The article also reinforced our belief, where women retire with 58% as much superannuation as men, is shocking.
Money Management’s news review focused its efforts on how the impact of how using Super Rewards is an immediate boost to super. Using Super Rewards is an actionable, practical step compared to government policy and reform. Super Rewards’ partner, economicsecurity4women, was quoted “Super Rewards would have an immediate impact on a system that is struggling to support its citizens.”
Last, but certainly not least, Mouth of Mums wrote a news review of Super Rewards. Mouth of Mums is a big online community of highly engaged mums. So we were very interested to see how Super Rewards would be received by this group. Essentially, it’s the mums of Australia – included in the 40% of women who don’t work – who are hurt most by the design of the super system, so we were happy to see that they loved the concept of Super Rewards!